Privacy Policy

The privacy policy of www.synoptichomeessentials.com informs you about the way we collect the personal information of a user who placed an order through our website and what we do with the information and how we use it.

Personal data collection

Each time a user visits our site or places an order we collect certain data that are essential for the signing up process such as which device you are using or from which geographical location you are accessing our website. Some additional data referred to as personal information is also required while you place an order with us.

The list of personal data we collect and why it is necessary are mentioned below

Information about the device

We collect a variety of data when a user visits our site like

List of collected data

• IP address
• Web browser information
• Geographical location, cookies
• Search details
• Product and services you are browsing
• Your interaction with various pages of our site is also monitored.

Source: Autonomously collected through cookies, tags, log files, etc whenever a user landed on our site. (Insert if any other tracking technology is used)

Purpose: To optimize your search and load the page accurately.

Disclosure: We use the shared data with our processor Shopify for business purposes only (Insert the name of any other third party with whom you share data)

Information from customer support

The following information is collected whenever you interact with our customer support

List of collected data

• Name
• Phone number
• Email address
• Billing address
• Shipping address
• Payment information if required

Source: Collected from user

Purpose: To provide efficient customer support

Disclosure: For business purposes(Insert the name of any other third party with whom you share data)

Information from order placement

List of collected data

• Name
• Phone number
• Email address
• Billing address
• Shipping address
• Payment information(Debit/credit card details, bank details)[ Insert the details of any other transaction method]

Source: Collected from user

Purpose: The data collected while placing an order serves a variety of purposes like providing the specific product or service that you are looking for, preparing shipping and delivery, processing the payment, sending order confirmation message or mail, analyzing the order to remove any fraudulent activities, to raise the invoice, to notify you about our future offers on various products or services provided by us.

Disclosure: We use the shared data with our processor for business purposes only (Insert the name of any other third party with whom you share data) [Insert if you collect any other information]

[ Insert the following section if age restriction is applicable]

Minor

Children under the age of 18 are not considered valid users. Our site never collects data from children but in case intentionally or unintentionally you suspect that your child has shared information with us kindly contact us on an immediate basis to take necessary action.

Personal information

Synoptic Home Essentials shares your personal information with various vendors and service providers to fulfill your delivery. A description is given below for a better understanding.

We share the information with Shopify to boost our online store. Click here to know how your personal information is being used by Shopify https://www.shopify.com/legal/privacy

Your personal information is being shared by us for various purposes like

• To respond subpoena
• For any lawful request
• Protect our rights
• [Add the information of another service provider]

[Include following section if you are using targeted marketing]

Data drove advertising

Synoptic Home essentials use personal information to provide targeted advertising or to provide various marketing interactions which might be useful to you.

Google Analytics9 if applicable: We use Google Analytics to understand the online behavior of each visitor and how they are interacting with our website. Read more about Google privacy policy by clicking in here https://policies.google.com/privacy?hl=en or can also check https://tools.google.com/dlpage/gaoptout

We also share the information about your purchase, search history, and your behavior while seeing our ads on other websites, etc with our advertising and marketing partners. Sometimes we share this information directly with our ad partner or sometimes through cookies you have agreed.

A user can opt-out of data-driven advertising any time by following

Opt from google: https://adssettings.google.com/authenticated?hl=en

Opt from Facebook: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%2F%3Ftab%3Dads

Opt from Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

Usage of personal information

Your personal information helps us to provide you with our services that include offer notification, shipping or fulfillment of your order, processing of your payment, update on new product or services, seasonal or festive offers, etc.

Lawful basics

As per GDPR(General Data Protection Regulation), if you stays within European Economic Area(EEA) then we process your personal information under the following bases

• Consent of the user
• Compliance with the legal obligation of Synoptic Home Essentials
• To perform an activity in the public interest
• The contract between a user and the website
• To protect the necessary interest of a user
• For the legitimate interest of Shopify that must not violate a user's fundamental right and freedom

Data retention

When an order has been placed by a user to our website we will retain all the provided personal information as records until and unless the user demands it to be erased.

Automated decision making

Synoptic Home essentials do not use fully automated decision-making software that affects the customer data significantly.

We use Shopify that uses a limited automated decision-making processor to prevent any fraudulent activity to protect our customers.

If you are residing within the European Economic Area then you can object to the usage of fully automated decision-making software as it might have a legal effect on you.

Some of the services that include fragments of the automated decision-making process are as follows

• After several attempts of a failed transaction the temporary denylist of the associate IP address.
• Temporary denylist of the credit card associated with the delisted IP address
• These denied lists persist from a few hours to days.

Selling of personal information

We sell personal information as per the law of the California Consumer Privacy act of 2018

Your rights

(Include this if your store is located in Europe)

GDP

You can always ask to change your provided data, or update it or even erase it if you are a resident of the European Economic Area(EEA). If you want to modify anything then contact us with the following information.

(Insert relevant information)

A user’s personal information will be processed in Ireland and then sent to Europe for storage and also sent to the USA and Canada. Click the following link to know how data transfer occur https://help.shopify.com/en/manual/your-account/privacy/GDPRM

(Include the following section if your business is subject to the California consumer privacy act)

CPA

Those who reside in California have the right to access the personal information that Synoptic Home Essentials holds for you. You can ask your personal information to be modified, updated, changed, or even erased. Contact us if you have any if you want to do anything mentioned above then do contact us through the following information.

Cookies

Each time a visitor lands on our website little information or data is downloaded to your device which is known as a cookie. The cookie makes your browsing experience more efficient by helping the website remember important credentials like your password, actions, and other information. Thus you don't need to re-enter each time you visit our website. Synoptic Home Essentials uses a variety of cookies like social media cookies, functional cookies, advertising cookies, etc.

Cookies also give vital information like whether a user is visiting our website for the first time or a regular visitor.

The following cookies are used by us to analyze your experience on our site

• _secure_session_id: This is used when a user navigates through storefront
• _ab: This is used when user access to admin
• Cart: This is used while adding products to the cart
• Cart_ts: Used while checking out
• Cart_sig: Used while checking out
• Secret: Used while checking out
• checkout_token: Used while checking out
• Storefront_digest: Used while customer log in
• _shopify_u: Used while a user update the account information
• secure_customer_sig: Used while customer log in

Reporting & Analytics

_landing_page	To track landing page
_tracking_consent	Tracking preference
cart	Used in connection with shopping cart.
_s	Shopify analytics
cart_ts	Used in connection with checkout.
checkout_token	Used in connection with checkout.
_shopify_s	Shopify analytics
_shopify_fs	Used in connection with customer login.
storefront_digest	Shopify analytics
_shopify_sa_p	Shopify analytics relating to marketing
_shopify_y	Shopify analytics
_shopify_sa_t	Shopify analytics relating to marketing
_orig_referrer	To track landing page
_y	Shopify analytics

Cookies are of two types: persistent and session cookies. Persistent cookies expire within 30 minutes to two years tenure from the date they are downloaded to your device. We mostly use those cookies. A session cookie lasts and a user stops browsing on the site.

Cookies can be managed or controlled but blocking might impact your browser experience negatively and you will not be able to access some part of the website. Generally, browsers accept cookies automatically and a user can change the setting anytime from the “tools” & “preference” menu. To know more about browser settings to manage and control cookies can be found from the following link https://www.synoptichomeessentials.co/policies/www.allaboutcookies.org

Kindly note that removing cookies will not completely prevent sharing information to third parties and to know it kindly read our Data-driven advertising section.

Do not track

Some users might use “ do not track “ signals to the browser but we do not alter our data collection method when we encounter such signals.

Change in the Privacy policy

Synoptic Home Essentials may update, modify or change the privacy policy from time to time due to a variety of reasons like legal, regulatory, or other operational reasons.

Contact

If you have any further queries or want to know more about our privacy policy then please contact us via email or can reach us through our customer care system. Use the below details to mail us your query Synoptic Home Essentials 18 Grey Place, WEST BABYLON NY 11704 United States

n case you are not satisfied with our response to your query then you have the right to complain to the data protection authority with all the relevant information. Contact your local data protection authority.